Backing B2B SaaS Founders looking to solve LATAM's most pressing challenges
What We Do
Worthit partners with visionary founders building B2B SaaS companies in LATAM, targeting a range of market segments from SMEs to large corporates. We focus on pre-seed stage investments, providing crucial support during the early business validation and traction stages. Our commitment is to help startups leverage their technologies to accelerate impact across diverse business environments. With Jaime Sotomayor’s extensive network and experience bridging connections between startups and various business sectors, Worthit is ideally equipped to enhance business development opportunities for our partners.We invest in startups with distinct competitive edges—those creating innovative technologies that are indispensable to businesses but complex for them to develop internally. Worthit is committed to guiding these companies through their initial growth phases, ensuring they realize their potential and achieve scalable success.
Portfolio
Foccuz enhances sales performance by providing real-time insights to commercial teams, boosting productivity, increasing revenue, and accelerating growth. It offers actionable insights to guide salespeople toward success, integrates with various tech tools to collect data efficiently, and eliminates manual errors in sales commission calculations.Additionally, Foccuz provides performance benchmarks and clear actionable to improve sales activity metrics, helping Sales Executives prioritize opportunities more effectively. By streamlining processes and delivering critical insights, Foccuz empowers teams to achieve better results consistently.
Price Lab helps businesses maximize revenue through dynamic pricing strategies powered by real-time data and advanced algorithms. The platform enables companies to automatically adjust prices based on market trends, demand fluctuations, and competitive landscapes. By offering predictive insights and seamless integration with existing systems, Price Lab ensures that businesses can continuously optimize their pricing models to stay competitive and profitable.The result is enhanced decision-making, improved profit margins, and better customer experiences. With its focus on agility and adaptability, Price Lab is an essential tool for businesses aiming to thrive in fast-changing markets.
The Team
Jaime Sotomayor
Managing Partner
A seasoned venture capital, corporate innovation, and entrepreneurship expert with a proven track record of success. Previously, Wayra Peru's leader managing a portfolio of 22 companies that secured over $100 million in follow-on funding.Additionally leads SHIFT, an innovation association of 26 major Peruvian corporations, and hosts the widely-followed podcast Innovación Sin Barreras. A regular contributor to Semana Económica, with over 50 articles published on startups, venture capital, and innovation.
Jaime Chiarella
Managing Partner
A seasoned entrepreneur and B2B SaaS expert, with extensive experience in building and scaling startups and micro-SaaS products across Latin America. As the CEO and Founder of Riqra, led the creation of a B2B e-commerce platform used by hundreds of SMEs in the region. Possesses a strong background in team building, metric design, and commercial strategies for early-stage B2B SaaS companies.Additionally, over the past five years, he served as an evaluator on various investment committees, including Startup Perú, a state-run program providing grants to promising startups, enhancing his ability to identify high-potential ventures.
